Problem/Goal:

Prosper.com is a peer-to-peer lending marketplace that provides convenient and low-cost loans to consumers — and allows individuals to invest in these loans.

Prosper needed to maintain a balance between borrowers and investors for a sustainable business model.

The company required a redesigned, mobile-friendly, easy-to-navigate, and automated investor platform to attract more retail investment to fund borrowers' loans.

Research:

As the needs of investors continue to evolve, two things remain paramount – they want to put their money to work quickly and easily, and see solid returns. While historically Prosper has delivered on the promise of attractive returns, the investment site hadn't always been the easiest to navigate.

Ideation:

Our goal was to build Prosper's investor mobile-friendly site with more powerful, intuitive tools so they could invest more easily, track portfolio performance, and reach fixed-income investing goals.

A cornerstone feature of the platform is Auto Invest, a straightforward and easy-to-use tool that enables customers to automatically purchase Notes based on their personal investment criteria.

Deliverables:

I developed Prosper's Living Style-guide with reusable visual elements and Angular directives using Fabricator, AngularJS, webpack, Foundation 6, and SASS, which were used for Prosper's redesign and rebrand.

I worked in an Agile development environment using Test-Driven Development concepts, SEO-friendly practices, W3C standards, and A/B testing methodologies.

I gathered requirements from UX and documented them to estimate and analyze specifications and the time for UI architecture development, supporting the growing feature set of the investor product, and delivering a delightful user experience to customers.

Redesigning Retail Investor Experience

Prosper unveils new retail investor experience

The new features of the retail investor experience include:

• Account Dashboard: The new at-a-glance account overview makes it easy to see how your portfolio is performing.
• Auto Invest in Seconds: Once your investment criteria have been saved, Auto Invest will start investing on your behalf with as little as $25 per Note.
• Portfolio Customization: Use the Auto Invest tool to build your desired portfolio. Pick a target investment mix according to your specified criteria or create your own custom mix.

Prosper New Retail Investor Experience

Prosper Investor Registration

I redeveloped the investor's 5-step signup registration flow to increase conversion rates. We continuously updated signup forms with A/B test data to identify and reduce signup dropoff.

Prosper Investor Registration

Prosper Investor Marketing Web Pages

Prosper Investor Marketing Pages

Global Header and Footer

I developed cross-platform compatible and responsive web design techniques to create a global header and footer for web applications and marketing pages for both investors and borrowers using HTML5, Ruby, CSS3, Require.js, Gulp, and AngularJS.

Develop Prosper API Documentation Site

Prosper for Developers

This site provides a set of introductory, security, and API reference materials to help developers understand how to integrate with Prosper.

Prosper provides APIs to quickly locate, search for, bid on, and filter through loan investment options, allowing developers to build portfolios that suit their investment needs.